Overview
Biddano Analytics
21 dashboards across 5 engine modules, built on 105 governed metric definitions over the live biddano_core operational data.
Order lines
27,23,817
Coverage
2023-01-17 → 2026-08-03
Metrics
105
Dimensions
27
Sales
Revenue, mix, discounts, fill rate, returns, price realisation.SLS-001
Revenue & Order KPIs
The revenue canon: GMV, orders, AOV, active retailers and the shape of demand over time.
SLS-002
Product & Category Mix
Where the money sits across manufacturers, categories, molecules and the long tail.
SLS-003
Discount & Scheme Economics
Six discount lanes, what each costs, and how deep the network is discounting.
SLS-004
Fill Rate & Bounce
The quantity funnel: what retailers asked for, what suppliers accepted, what actually arrived.
SLS-005
Returns & RTO
Return and RTO exposure by product, manufacturer and territory.
SLS-006
Price Realisation & Margin
What the network actually realises against MRP, and how that varies by manufacturer and territory.
SLS-007
Channel & Order Capture
Which channel sold it, and who actually captured the order — retailer self-serve or a field executive.
SLS-008
Cancellations & Value Erosion
Who cancels, at what stage, and how much of the originally placed value survives to invoice.
Geography
Retailer universe, demand heatmaps, territory scorecards, geo price variance.GEO-001
Retailer Universe & Density
Every geocoded retailer on the network, sized by what they buy.
GEO-004
Territory Scorecards
Every territory on the same six metrics, so weak and strong markets are comparable.
GEO-006
Geo Price & Discount Variance
The same catalogue costs different amounts in different places. This is where.
Inventory
Stock value, expiry risk radar, availability and reserved-stock utilisation.INV-001
Stock Position & Value
Working capital sitting on supplier shelves, valued at cost and at MRP.
INV-002
Expiry Risk Radar
Batch-level expiry ladders and the write-off exposure inside each window.
INV-004
Availability & Stockouts
What is sellable right now, and where the holes are.
INV-007
Reserved Stock Utilisation
How much of the network's stock is committed rather than sellable.